Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It

Castello and Mother London explore the interplay of senses

Photo of foot items with text that says, 'Do the 5 basic tastes have a sound?'
Cheese brand Castello explores how to enhance perception of flavor with its 10-minute video from Mother. Mother

Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory?

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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