Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory?
The campaign, which will primarily run on Tastemade, will include three documentary style films, each exploring a different cheese flavor profile: sharp, creamy and crumbly. They are presented by taste experts including a sensory chef, material scientist and food anthropologist.
In the first long-form film about “sharp” flavors, classical musicians are enlisted to play music that imitates the different flavor profiles experienced by diners, enhancing their experience.
Mother also has created 12 pieces of social video content for the campaign.
In a video offering a “hack” to increase fiery flavor notes, we learn how pointed shapes–such as using an angular plate to serve food—can enhance a person’s experience of spiciness and how the color pink can enhance sweetness.
One of the videos made for Instagram shows how to “feed your senses” with a recipe that combines crème brûlée with baked brie:
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.