Hyundai and Tastemade Are Producing a Digital Series About Road Trips

The Un-Adventurers features Americans who have never left their home state

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Thirty-five million Americans have never left the state in which they were born—and as the Covid-19 pandemic continues to suppress travel across the country, that number likely won’t drop in the near future.

But in a show of aspirational advertising, Hyundai is helping some of those 35 million Americans cross their state lines in a new show it’s producing alongside food and travel streaming platform Tastemade.

The show, called The Un-Adventurers, will air as a four-part series on Tastemade, premiering on June 3.

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