SoulCycle and Equinox Announce Peloton Competitor on Pretty Much the Worst Day Possible

Members are in an uproar over an executive's politics

soulcycle logos in neon lights in a nyc studio storefront
Customers are threatening to stop visiting the studios and cancel their memberships. Getty Images

SoulCycle and Equinox knew they were going to have a big week—but not for the reasons that ended up landing their names in headlines.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.