Sorry, Selena. Catch Ya Later, Kylie. The Golden Age of the Red-Carpet Influencer Is Over.

A new study shows consumers like smaller-reach influencers—and more of them.

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According to personal finance site GOBankingRates, the six highest-earning influencers on Instagram as of April of this year commanded a combined following of over 2 billion people and, on average, earned north of $1.8 million per post.

Who, you might ask, made that kind of money? Well, you can probably guess. First was Cristiano Ronaldo, forward for Portugal’s national football team, who had 442 million followers and commanded an eye-watering $2.4 million a post. A bit further down was Kylie Jenner with 338 million followers.



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