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Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding—a new sound that will help consumers recognize the brand when they make purchases with their Mastercard or when they see an ad for the brand on TV.
“Just as people all over the world recognize our red and yellow circles, they will now come to associate our unique sound as Mastercard every time they hear it,” said Mastercard’s chief marketing and communications officer Raja Rajamannar.