Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound

Brand worked with agencies, artists and musicians around the world

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding—a new sound that will help consumers recognize the brand when they make purchases with their Mastercard or when they see an ad for the brand on TV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...