Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound

Brand worked with agencies, artists and musicians around the world

Mike Shinoda of Linkin Park was among the musicians who worked with the brand. Mastercard

Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding—a new sound that will help consumers recognize the brand when they make purchases with their Mastercard or when they see an ad for the brand on TV.

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@ktjrichards Katie Richards is a staff writer for Adweek.