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Sonic has a new comedic team pitching its products. Unbreakable Kimmy Schmidt stars Ellie Kemper and Jane Krakowski are now pitching sliders and shakes for the drive-in chain.
In a bid to evolve its improv-heavy campaign from Goodby Silverstein & Partners, Sonic tapped Kemper and Krakowski to star in six spots, which will air over the next six months.
Given the improvisation Sonic has used on set for the last 15 years with its iconic spokespeople—the Two Guys played by comedians Peter Grosz and T.J.