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Rosé wine has a new spokesperson: hip-hop legend Snoop Dogg.
The pretty pink beverage has grown buzzier in recent years, proving itself to be the perfect summertime picnic wine and a favorite of celebrities that include Sarah Jessica Parker, John Legend and Sting.
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But while celebrity wine brands are certainly nothing new, Snoop Dogg brings a truly unique, signature flair to his brand partnerships—and this one is no exception. Following the success of his initial 19 Crimes wine, Snoop Cali Red, the Doggfather is expanding beyond the classic red blend.
“This time, I was thinking pink,” Snoop explained in a statement.
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