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The famously chill Snoop Dogg doesn’t walk. He saunters. And he doesn’t check his watch. His only appointment is with a beach chair.
“Have you ever seen a man in a hurry, while also drinking a Corona?” asks the hip-hop icon as he settles into an ocean-front seat in a tropical paradise. “No, you have not. That’s the fine life, baby.”
In a match made in laid-back heaven, the musician and cannapreneur has partnered for the first time with Corona, the brand with vacation-in-a-bottle positioning that stretches back a few decades.
For the new campaign, shot before the pandemic and launched this week during the NBA Playoffs, Snoop introduces the tagline “La Vida Mas Fina”—“the fine life”—and puts a 2020 spin on rest and relaxation.