Snoop Dogg’s Gin Indoggo Bottles His Persona

By injecting the brand into DJ sets, concerts and rap lyrics, the marketing maven is more than just a pitchman

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Snoop Dogg’s ever-expanding array of consumer products now includes a gin for people who share his taste for the botanical spirit. Specifically, his Indoggo is for drinkers who would prefer a little less juniper, the essential ingredient that unites all spirits called gin.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...