Snoop Dogg and Martha Stewart Promote BIC Lighter in New Partnership

The partnership will extend into 2022

Martha Stewart and Snoop Dogg promote the BIC EZ Reach lighter.
Martha Stewart and Snoop Dogg promote the BIC EZ Reach lighter. BIC

Stationery, lighter and disposable consumer goods manufacturer BIC has brought rapper Snoop Dogg together with American businesswoman Martha Stewart to promote its new BIC EZ Reach lighter.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.