Bic Apologizes for Womens' Day 'Think Like A Man' Post

The post was less empowering than it was enraging.

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Many brands decided to celebrate Women’s Day in South Africa by posting empowering messages on social media last Sunday (the international version was Sunday, March 8). Bic jumped on the bandwagon as well, only its post did less to empower than it did to enrage.

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