Snap's Chief Business Officer Discusses Why AR Is the Future of Marketing

The tech has seen a surge of popularity in the retail space

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner.

Even before this recent uptick, however, Snap has long been one of the companies on the forefront of pushing AR innovation in marketing. At Adweek’s Social Media Week event, Snap chief business officer Jeremi Gorman discussed how the technology has evolved from something viewed by brands as a novelty add-on to a core sales driver in the toolkits of some marketers.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in