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With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner.
Even before this recent uptick, however, Snap has long been one of the companies on the forefront of pushing AR innovation in marketing. At Adweek’s Social Media Week event, Snap chief business officer Jeremi Gorman discussed how the technology has evolved from something viewed by brands as a novelty add-on to a core sales driver in the toolkits of some marketers.
While
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