How This Snapchat Study Gives Insight Into the Next Generation of Car Buyers

Report highlights how location data can help sell automobiles

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If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? Snapchat thinks so.

A new report released by the messaging app highlights how location data can show the trends and relationships between its users and the auto-buying experience.

The report, published in partnership with the location data company Factual, provides a glimpse into what car buyers—and Snapchat users—are thinking when it comes to purchasing an automobile.

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