Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? Snapchat thinks so.
A new report released by the messaging app highlights how location data can show the trends and relationships between its users and the auto-buying experience.
The report, published in partnership with the location data company Factual, provides a glimpse into what car buyers—and Snapchat users—are thinking when it comes to purchasing an automobile.