Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams home game against the San Francisco 49ers on Sept. 17.
Powered by visual experience platform disguise, the AR activation will play on the SoFi Stadium Infinity Screen during all Rams home games this season. The activation digitally transforms the football field into the Pacific Ocean and shows three virtual Rams players competing in a 3D surfboard race.
Disguise’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in