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To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom House.
This campaign will appear across Snapchat’s Chat, Camera, Stories and Spotlight tabs. The weekly series will feature three of Snapchat’s Snap Stars, or verified content creators: Tony Talks, Sofie Dossi and Ezee. Snapchat worked with production company Secret Level to co-create, direct and edit the Phantom House story.