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To promote the return of its Red, White and Berry Seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, star-studded, patriotic, party-themed summer campaign planned.
Unfortunately, after the spots were filmed in February, all parties were canceled until further notice due to the coronavirus epidemic.
Rather than throw out the work they’d already put into creating the campaign, Smirnoff went for a more appropriate message in response to the situation we’ve all found ourselves in.
“America, you had plans.
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