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For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed?
Ads for these Toronto-based businesses—slightly cheesy and charmingly lo-fi—are, in fact, touting acrylics and bestsellers. They’re also not-so-subtly promoting the weed shop next door, a dispensary chain called Stok’d, whose agency hacked the stringent Canadian advertising rules for a first-of-its-kind campaign.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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