Small Businesses Help Promote the Weed Shop Next Door in 'Legal-ish' Campaign

Stok'd dispensary chain, with help from indie agency Angry Butterfly, hacks Canada's strict ad rules

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed?

Ads for these Toronto-based businesses—slightly cheesy and charmingly lo-fi—are, in fact, touting acrylics and bestsellers. They’re also not-so-subtly promoting the weed shop next door, a dispensary chain called Stok’d, whose agency hacked the stringent Canadian advertising rules for a first-of-its-kind campaign.

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