Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

The workplace chat app has shifted its focus from 'working from home' to 'working from wherever'

Still from Slack ad
Slack's new spot repositions it for post-office reality. Slack

With many businesses in various stages of reopening their offices and employees discovering new productivity routines outside their home, Slack is seeking to highlight the variety of remote work situations with a new ad campaign.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.