Dig Into This 19-Minute Record of Sizzling Bacon 'Beats' by Wright Brand

The brand and Ogilvy cooked up a meaty tune for TikTok and YouTube

There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods’ Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl.