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NEW YORK Tyson Foods’ Wright Brand is introducing this month “bigger, better” packaging for its bacon line, via a radio, PR and digital push by Havas’ Arnold. Aaron McCargo Jr., star of the Food Network’s Big Daddy’s House, was tapped as a spokesperson.
The new packaging brings Wright Brand’s existing “shield” mark to the forefront. Set against a blue background, the logo says: “Since 1922. Wright Brand. Bigger, better bacon.” The packaging also features a “foil substrate [to] add richness to the label and [help] package graphics ‘pop’ on the shelf,” according to consultancy Interbrand, which worked with Wright Brand on the project.
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