Simmons Taps the D'Amelio Sisters to Promote a Co-Designed Mattress on TikTok

The partnership highlights how beds often serve as an office for Gen Z

In a time when the creator economy is booming and social media influencers are now enjoying successful, profitable careers, bedrooms have become a common office space for young entrepreneurs. Understanding this, Simmons partnered with TikTokers and Adweek 2020 Young Influentials cover stars Charli and Dixie D’Amelio to launch a new mattress co-designed by the sisters.