Simmons Taps the D’Amelio Sisters to Promote a Co-Designed Mattress on TikTok

The partnership highlights how beds often serve as an office for Gen Z

Photo of Dixie D'Amelio
Fans can enter to receive a full room makeover by posting a TikTok explaining why they need it with #SimmonsDreamRoom and #Contest in the caption. Simmons Bedding

In a time when the creator economy is booming and social media influencers are now enjoying successful, profitable careers, bedrooms have become a common office space for young entrepreneurs. Understanding this, Simmons partnered with TikTokers and Adweek 2020 Young Influentials cover stars Charli and Dixie D’Amelio to launch a new mattress co-designed by the sisters.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.