Shutterfly Sees Awkward Moments as Potential Works of Art in Brand Repositioning Campaign

'Make It a Thing' is the company's largest marketing effort to date

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When you’re in the thick of a truly embarrassing or chaotic moment, the reigning thought running through one’s mind tends to be, “Get me out of here.” Rarely—if ever—is that thought, “This would make for an excellent coffee mug.”

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