Shopify Rolls Out Email Marketing for Merchants

The ESP wars continue to heat up

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Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email.

The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select merchants; it will be more widely available next year.

It’s yet another way, following the announcement of the Shopify Fulfillment Network, that Shopify is tightening the reins on its platform and continuing to try and own its entire ecommerce stack.

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