Shinola’s Uplifting New Ads Celebrate America’s Builders, Makers and Do-Gooders

Encourages people to give back to their communities

The campaign showcases people like Kevin Adler, founder of Miracle Messages.

America was built on hard work and elbow grease: people who chopped wood, hammered nails and didn’t take the easy route. Shinola, a brand whose story is built on the comeback of blue-collar Detroit, is celebrating today’s builders and do-gooders in its latest ad campaign from agency of record Partners & Spade.

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@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.