Shifting Marketing From Focusing on the Masses to Millennials Instead

In young people’s eyes, advertising was already on life-support before the pandemic

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to step down from the pedestal and help young people live better lives.