Sesame Street and Chrysler Are Tapping Your Nostalgia With a Game Show That Touts Minivans

Inside the shoot for 'Listen, Drive, Surprise!’

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

A paparazzo has found his way onto the set of an atypical outdoor Sesame Street shoot. He’s trying to snap a picture of a motionless Big Bird, who has just emerged from under a sheet, so that his handler can give me a peek of the empty costume and tell me a bit about the 10,000 individually dyed Turkey feathers that make up his body.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...