Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Serena Williams is a longtime habitué of Art Basel in Miami, so it’s no surprise the paparazzi found her there last week. It’s also no surprise that Williams was in town to introduce a new signature fragrance—Coastal Morning, it’s called—because, well, celebrities launch fragrances all the time. And since Williams has been a brand ambassador for Lincoln since 2018, it was also only logical that she popped up alongside Lincoln’s Star Concept vehicle.
But one thing was a surprise.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in