Serena Williams Brings Al Pacino’s Pep Talk to the Big Game

Rémy Martin borrows a speech from Any Given Sunday to align cognac with collaboration

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French cognac brand Rémy Martin made its Super Bowl debut with a familiar speech championing teamwork and small steps toward progress. The 60-second spot, which was created in partnership with Fred & Farid New York, is a play on the locker room scene from a 1999 sports drama. 

Lines like “We can stay here or we can fight our way back to the light” are direct references to Al Pacino’s character, a football coach on a mission to empower his team.



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