Sephora Turned Applications for Its Influencer Program Into a Social Media Event

Over 15,000 influencers applied for just 24 spots in #SephoraSquad

For most brands, selecting which influencers to work with is a cloak-and-dagger process filled with discreet meetings and non-disclosure agreements. But earlier this year, Sephora opened up its decision-making process to influencer communities through a new program called #SephoraSquad, a roster of influencers who will have an ongoing relationship with the brand via creating content and weighing in on upcoming advertising.