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For most brands, selecting which influencers to work with is a cloak-and-dagger process filled with discreet meetings and non-disclosure agreements. But earlier this year, Sephora opened up its decision-making process to influencer communities through a new program called #SephoraSquad, a roster of influencers who will have an ongoing relationship with the brand via creating content and weighing in on upcoming advertising.
Last month, Sephora announced the lucky 24 influencers chosen as the #Squad’s inaugural members.