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In its first Super Bowl ad buy, global running brand Saucony will be focusing on the brand’s efforts to promote sustainability, the environment and acts of good.
While details on the spot won’t be released until next week, the Boston-based company announced today that it’ll be working with Arnold Worldwide, a 75-year-old advertising agency that also works out of the Massachusetts capital.
“At Saucony, we believe what we do is more important that what we say,” Saucony CMO Don Lane said in a statement.
With this year’s Super
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