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Sarah Jessica Parker dons safety goggles and takes a sledgehammer to an elaborately decorated table full of food and drinks—she’s making a literal point about breaking with tradition—while the words “goodbye boring, hello perfect” flash on screen.
John Cena, in a separate scenario, shows off his refined side along with his trademark self-deprecating sensibility by modeling a stylish outfit—without pants—and randomly choosing the right fork at a fancy dinner party. (A happy dance ensues).
The two ads, each tailored to its high-wattage celebrity, aim to make a splash for a new brand called Thomas Ashbourne Craft Spirits, another entry into the booming ready-to-drink cocktail space.
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