Samsung's Global Campaign Aims to 'Wow' One Very Grumpy Cat

The ad from BBH Singapore promotes the Neo QLED 8K TV

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One man’s grumpy cat takes him on an odyssey of creating epic moments just to get the feline to say “wow,” as technology giant Samsung promotes the launch of its newest flagship TV.

To prove that the image quality of its Neo QLED 8K TV has the “wow” factor, the 90-second film follows a man whose cat, Bebo, exclaims in amazement when it sees a parrot. He then embarks on several visually stunning experiences to try to make the feline say it again.

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