Ryan Seacrest and Usher Believe Brand Partnerships Are All About Authenticity and Creativity

Watch our chat with the superstars

CANNES, France—MediaBistro Holdings LLC, parent of Adweek, would like to announce the hiring of its newest reporter, Ryan Seacrest. The 41-year-old broadcast personality has built a resume worthy of a superstar before joining Adweek, where his beats will include ad tech and email marketing … OK, just kidding.

But seriously, we met up with Seacrest and R&B/pop star Usher after their iHeartMedia fireside chat at the Cannes Lions International Festival of Creativity to talk about the conference and marketing in general. Seacrest played the role of interviewer—while fielding our questions—as he and Usher provided their insights about creativity, brands and advertising. 

In terms of Seacrest pitching a brand on the radio, he pointed to having authentic connection with the product at hand, adding, "You want it to be natural." 

Usher commented about partnering with brands, stating, "It's the idea of collaboration and thinking outside of the box."