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It is premature to predict that a commercial for cannabis will show up in the Super Bowl—at least in the near future—but marketers in the fast-growing industry should be prepping now for a more open advertising landscape.
The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad rules for marketers in the space. Full Spectrum: Guidelines for Responsible Use, which will be updated annually, notes that the weed industry “has to commit to a bit of adulting” to convince mainstream media outlets to accept its paid ads.
Among
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