The Big Game

Roomba Cats Have a Blast in GoDaddy’s Super Bowl Teaser

Big Game spot will 'personify the internet'

By Christine Birkner

January 25, 2017

GoDaddy, the brand once known for its risqué supermodel ads, has had quite the Super Bowl history. But this year, it's playing it safe with one of the internet's favorite things: roomba cats. The furry felines appear in GoDaddy's Super Bowl ad teaser, released today. The full 30-second spot will debut on CBS' Super Bowl Greatest Commercials 2017 special on Jan. 31.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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