GoDaddy Is Returning to the Super Bowl With a Humorous Ad to Launch a New Product

Will start a year-long campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product.

The web-hosting company will run a humorous 30-second spot during the first half of Super Bowl 51 that will push “a new, yet-to-be-released product”—making it the first time the brand has focused its creative on a product versus the brand. After ending its relationship with TBWA\Chiat\Day earlier this year, the new work will come from Bullish, a year-old creative shop founded by Deutsch veterans Mike Duda and Brent Vartan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in