Roger Federer Tries Giving De Niro an Offer He Can't Refuse in New Swiss Tourism Ad

The short from Swiss agency Wirz BBDO is one of Federer's first duties as Switzerland's tourism ambassador

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As international travel slowly becomes reality again, Switzerland’s tourist board released a short film featuring double Oscar winner Robert De Niro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe.

Created by Swiss agency Wirz BBDO and directed by Martin Werner in both the Swiss town of Zermatt and New York, the 90-second film called “No Drama” will be fronted by Federer, a Swiss national who became the ambassador for Swiss Tourism

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in