Roger Federer Tries Giving De Niro an Offer He Can't Refuse in New Swiss Tourism Ad

The short from Swiss agency Wirz BBDO is one of Federer's first duties as Switzerland's tourism ambassador

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

As international travel slowly becomes reality again, Switzerland’s tourist board released a short film featuring double Oscar winner Robert De Niro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe.

Created by Swiss agency Wirz BBDO and directed by Martin Werner in both the Swiss town of Zermatt and New York, the 90-second film called “No Drama” will be fronted by Federer, a Swiss national who became the ambassador for Swiss Tourism



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in