Robert De Niro Is the World’s Most Obnoxious Moviegoer in This Bank Ad

Don't take him to a Robert De Niro marathon

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting at its branches, new products, upgrades to its mobile app—and of course, advertising.

For the latter, it hired Robert De Niro for the amusing commercial below from Arnold, advertising its Extra 20 Checking account. De Niro has basically become a comic actor in recent years, and here he's quite good as he squirms in his seat during a Robert De Niro movie marathon.

Spain-based Santander needs all the help it can get in the branding department, given its hard-to-pronounce name and low profile in the U.S. market.

Credits below.

CREDITS

Client: Santander Bank

Spot: "Movie Marathon"

Agency: Arnold Worldwide

Chief Creative Officer: Pete Favat

Creative Directors: John Kearse and Rob Kottkamp

Art Director: Matt Sharpe

Copywriter: Pete Shamon

Producer: Spring Clinton-Smith

Assistant Producer: Alex Saevitz

Business Affairs: Jen Wrentmore

Planners: Amie Owens, Marissa Kelley

Strategy: Lauren Murphy, Justin Stone

Marketing Producers: Barb Reilly, Karen Morales, Renee Herendeen, Allie Curtis

Production Company: O Positive

Production Company Executive Producer: Ralph Laucella

Production Company Producers: Marc Grill, Devon Clark

Director: Jim Jenkins

Editing Company: Big Sky Edit

Editor: Chris Franklin

Sound Design: Big Sky; Heard City (record, mix)

Visual Effects: Big Sky