If the Song Is Rock 'n' Roll, the Guitar Has to be a Fender Stratocaster

The genre's instrument of record is nearly 70 years old—and still screaming like a teenager

In the first week of February 2019, R&B singer-songwriter H.E.R. was rushing to get ready for her set at the 61st annual Grammy Awards. Her purple rhinestone jumpsuit was all picked out, but Gabriella Wilson (H.E.R.’s given name) wanted to kick things up a notch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Aug. 8, 2022, issue of Adweek magazine. Click here to subscribe.