Robinhood Should Stay on the Super Bowl Sidelines This Year

The Big Game spot is fuel for ill will

Each Super Bowl we see commercials that wow, ranging from splash to substance. A big part of meeting the moment is to have a very candid assessment of whether running an ad is the right decision for a brand—at this specific moment in time.

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Adweek opinion contributor and executive mentee Jen Kling is a brand marketer specializing in strategy, culture and innovation.