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Robinhood’s Poor Decision Will Haunt the Brand Forever

The investment app made a costly mistake by not explaining why

robinhood
Robinhood didn't explain the why, and it'll cost them. Robinhood
By Austin Braun

January 28, 2021

If you’ve been online this week, you’ve probably witnessed what’s occurring in the stock market and on Reddit’s WallStreetBets subreddit. And if you’ve been online today, you probably saw that Robinhood, the app notoriously used by retail investors, announced it is “restricting transactions for certain securities to position closing only, including $AMC and $GME.” 

Austin Braun

Adweek opinion contributor Austin Braun is a social media strategist at the University of Colorado Boulder College of Engineering & Applied Sciences and chief strategist and creative officer at Ascend Engineering.

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