Robinhood’s Poor Decision Will Haunt the Brand Forever

The investment app made a costly mistake by not explaining why

robinhood
Robinhood didn't explain the why, and it'll cost them. Robinhood

If you’ve been online this week, you’ve probably witnessed what’s occurring in the stock market and on Reddit’s WallStreetBets subreddit. And if you’ve been online today, you probably saw that Robinhood, the app notoriously used by retail investors, announced it is “restricting transactions for certain securities to position closing only, including $AMC and $GME.” 

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@AustinonSocial Adweek opinion contributor Austin Braun is a social media strategist at the University of Colorado Boulder College of Engineering & Applied Sciences and chief strategist and creative officer at Ascend Engineering.