Road to Challenger Brands: How Vrbo Plans to Bounce Back From the Pandemic

Short-term rentals have already seen a quicker rebound than the rest of the travel industry

a headshot of a woman wearing black frame glasses
Vrbo's vp of global brand Lish Kennedy discussed the brand's goals for 2021. Vrbo

Short-term rentals saw a rebound this past year once it became clear consumers were comfortable with the idea of staying in private vacation homes rather than hotels.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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