Riot Games on How Fandom Can Guide Marketing Strategy

Listening to consumers and owning your own IP are critical

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The video game industry has proven to be one of the more robust entertainment segments.

The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report.

CMO Jason Bunge explained how connecting with gamers and giving the consumer what they ask for has guided marketing strategies during the Brandweek 2021 session The Future of Entertainment: Video Game Players.

Riot Games has been around since 2006 and seen titles like League of Legends take off.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in