Publishers Level Up Gaming Content Spurred by Advertiser Interest

Traffic to Inverse gaming content has risen 230% in the last year


In a year largely defined by high expectations and lackluster realities, the video game industry has proven the exception.

As the stock of the gaming industry has risen, so too has the value of publishers devoted to covering it, leading to a glut of new entrants joining the field like Bloomberg Media and The Washington Post, and a redoubled investment from longtime devotees of the gaming universe like Kotaku and IGN. While there’s always been big money in gaming-adjacent advertising, higher traffic peaks are leading to broader advertiser interest.

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