Richard Branson Explains Why He's Founding a New Festival and What It Will Do for the Virgin Brand

The event will debut in 2019

Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a “multi-experiential music festival series,” Virgin Fest will feature a “mixture of diverse music acts, cutting edge technological experiences, exclusive content and a commitment to sustainability,” according to a statement. Adweek caught up with Branson and his Virgin Fest co-founder and managing director Jason Felts to find out why they wanted to get into the crowed music festival space.