Eateries Hope to Lure Wary Diners Back With New Task Forces and Covid Czars

Restaurant Associates just announced a new position, and others may soon follow

an empty restaurant
Only half of Americans say they'll go back out to eat, shifting the burden of reassuring them to the restaurants themselves. Jason Leung/Unsplash

During the first eight weeks of the novel coronavirus crisis, casual dining and white tablecloth restaurants worried about when America would start to reopen. But now that most states are creeping in that direction, these companies have something new to wring their hands over: When will the public feel comfortable enough to come in for a meal?

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.