Eateries Hope to Lure Wary Diners Back With New Task Forces and Covid Czars

Restaurant Associates just announced a new position, and others may soon follow

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

During the first eight weeks of the novel coronavirus crisis, casual dining and white tablecloth restaurants worried about when America would start to reopen. But now that most states are creeping in that direction, these companies have something new to wring their hands over: When will the public feel comfortable enough to come in for a meal?

As of now, that question is still up in the air. But one leading restaurant operator based in New York has decided not to wait around for the public’s mind to change, instead building confidence on its own.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in