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It all began with a pickle.
When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million views (it’s currently at 26 million), the creatives were inspired to try a similar approach to ASMR—but this time with a horse doing the chomping.
Why? Because one of the agency’s clients is Lexington tourism office VisitLEX, which promotes the Kentucky city as “the Horse Capital of the World.”
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