Regal Cinemas Uses FOMO to Pull Movie Fans Into the Multiplex

New ads come from indie agency Quality Meats and comedian-director Andy Richter

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A creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day.

The demon hasn’t arrived to possess souls but rather to ask questions. Namely, why hasn’t one of the sunbathers been to the multiplex to check out the hottest horror flick du jour? Everyone’s talking about it, including all the other guests.

What happens next puts a comedy spin on a fright-film trope—projectile vomit, a la The Exorcist, ensues—and sets up a Regal

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