PepsiCo and Regal Cinemas Want to Bring Back the Joy of Going to the Movies

The theater chain switched to Coke's competitor right before the pandemic hit

While consumers have gotten used to nights spent watching Netflix on the couch, PepsiCo and Regal Cinemas are working hard to evoke theater nostalgia that will get people buying movie tickets, buttery popcorn and fountain soda again. After Regal ditched Coke for Pepsi two months before the pandemic, the duo is now on a mission to make up for lost time.