Reframing How Brands Market Hispanic Audiences 

Finding success by tapping into diversity

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek during our Elevate: Hispanic TV Summit for a discussion on the keys to becoming an influential advertiser and marketer for Hispanic audiences and what strategies companies can implement into their own brand. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in